The White House rolled out a new site called MerryChristmas.gov to spotlight federal projects and designs that shaped the nation, and it’s doing so over a twelve-day run of posts and holiday-themed messaging. The launch leaned into historical achievements like the WPA poster program, mixed in modern-day weather trackers and social media memes, and tied the effort to the administration’s pledge to restore Christmas traditions. What follows is a clear look at the site’s focus, the historical nods it highlights, and the political imagery the White House is using to push that message.
The administration describes the effort plainly: “Over twelve days, we’re highlighting moments of design, innovation, and public work initiated by the federal government that helped shape the nation. Consider it a small holiday reminder of what America can build together,” the new Merry Christmas website states. That language frames the project as a patriotic celebration of public work and a reminder of federal contributions to everyday life. The tone is meant to be uplifting and to connect past public projects to present-day pride.
The first post honors the Works Progress Administration’s poster program, a New Deal-era effort that put artists to work making public messaging. The site reproduces the program’s ethos and shows a classic poster, noting how that visual language helped define American public communication. The piece places modern policy storytelling next to a respected federal art legacy.
“Created during the Great Depression under the Works Progress Administration, the Federal Art Project’s poster program employed artists to design uplifting messages promoting parks, public health, education, and cultural events. Its bold shapes and clear typography helped define American public communication, and the surviving posters remain some of the most iconic federal designs of the 20th century,” the website states, with a reproduced poster that uses deep blues and strong lines to promote parks and travel. That quoted passage preserves the historical framing the administration chose to emphasize.
The site promises a new highlight each day through December 25, and it even includes playful features like a live weather tracker showing conditions at the North Pole and another at the White House. Those touches mix holiday spectacle with institutional messaging, aiming to keep attention rolling across the two-week window. Officials are using the calendar format to spotlight different federal stories and design moments that they say shaped the country.
The rollout comes after President Trump’s campaign promise to restore straightforward holiday language, tapping into cultural concerns about traditions. He put it plainly on the trail: “We’re going to have Merry Christmas just like we got for everybody seven years ago, we brought it back, it was in deep trouble but we brought it back,” a line he used to underline the administration’s cultural priorities. The site fits neatly into that message by making “Merry Christmas” a central theme rather than a sidebar.
The White House’s social accounts have matched the site with Christmas-focused posts that link seasonal cheer to policy themes and enforcement messaging. One post declared, “We’re saying MERRY CHRISTMAS again!,” followed by a photo of standing next to a Christmas tree. That explicit reassertion of holiday language has been a consistent through-line across official accounts and served as a rallying point for supporters.
Administration accounts have also used holiday imagery to press immigration-related policy messages, borrowing cultural touchstones to convey choices officials prefer. “BELIEVE YOU CAN GO HOME!” the White House X post states. “It doesn’t matter where they’re going. What matters is deciding to get on.” CBP Home App to” The post mixes kitschy holiday references with a clear policy ask, and the embed follows closely to show the content that accompanied the messaging.
Other meme-driven posts include a Grinch-themed edit and more direct law enforcement imagery, keeping the seasonal tone while pushing a policy narrative. Another White House meme shows the Grinch with the caption, “How the Illegals .” The Department of Homeland Security has joined the push with festive edits of officers and a caption that reads, “YOU’RE GOING ” and even followed with an edited clip depicting Trump driving Santa’s sleigh. That blend of holiday visuals and enforcement themes is designed to make policy stick in a memorable, culturally resonant way.
https://x.com/WhiteHouse/status/1995610845632757781
