The small New York campaign shop that boosted Mayor-elect Zohran Mamdani is now digging into tight Pennsylvania races, backing Democratic challengers who threaten narrow Republican House margins and testing whether creative digital tactics can flip fragile districts in 2026.
Fight Agency is a six-person operation that has worked on more than 300 winning races and leans hard into issues that play well in working-class suburbs, like affordability and housing. The firm frames its message around economic strain, writing bluntly that “If you’re doing everything right but finding it harder and harder to get by, you’re not alone. We know a simple truth about American life: the economy is not delivering enough for enough people. If the next forty years are like the last forty years, the American middle class will disappear,” on its site. That language is designed to connect with voters who feel squeezed by prices and stagnant wages.
What makes this more than a local curiosity is timing: Republicans control the House by the slimmest of margins and any erosion in vulnerable seats could flip control. Pennsylvania is central to that risk, with multiple districts rated as competitive and incumbents holding on by single-digit margins. That math is why a handful of targeted ad campaigns and shareable videos worry conservative strategists.
The agency has zeroed in on Paige Cognetti’s bid to unseat freshman Rep. Rob Bresnahan, who squeaked into office by 1.6 points. Cognetti has leaned into populist language about fighting a Washington that ignores working people and used the Fight Agency’s digital playbook to amplify her message. “We can stand tall against a Washington that takes advantage of working people and makes it work for us,” Cognetti said in her launch video.
Rebecca Katz, a strategist tied to Fight Agency projects, reposted Cognetti’s campaign ad . “If you can, pls chip in a few bucks and let’s get someone who cares about people in Congress,” Rebecca Katz wrote. Cognetti herself has promoted the agency’s reel of previous efforts and described her connection to the team as “proud to know these folks” in showcasing the agency’s past campaigns.
Across the state the same shop is backing Bob Brooks against Rep. Ryan Mackenzie, another one-point winner last cycle who now faces a new Democratic challenger. Fight Agency’s messaging follows the same script of economic grievance and anti-elite framing, pushing narratives about corporate power and the squeeze on ordinary families. “The biggest problem we face is a Washington that burns working people,” Brooks said in his campaign “I’m running for Congress in one of the closest districts to take on the billionaires and big corporations holding us back.”
People tied to the Mamdani effort have been active in amplifying these Pennsylvania campaigns, with Morris Katz and other leaders sharing launch videos and production reels from the firm’s main accounts. Candidates have returned the favor, reposting Fight Agency content across state-level contests, which helps the shop sell a national story about retail-style, attention-getting creative tactics. That cross-promotion is exactly what keeps small-budget races in the social media conversation.
The agency’s approach with the Mamdani campaign was notably lighter and more playful than traditional electoral spots, favoring comedic, shareable pieces designed to spread. One of those pieces even borrowed the air of a reality dating show, with Mamdani asking, “New York, will you accept this rose?” in a mock-romance format meant to humanize and entertain. Those kinds of stunts are a deliberate gambit to cut through the noise and land with younger, social-first audiences.
Fight Agency’s résumé includes work for candidates outside the mainstream of either party, and its past partners read like a who’s who of high-profile progressive campaigns. Names on its roster have ranged from national figures to insurgent Senate hopefuls, and the firm currently highlights a number of statewide bids on its site. The shop did not respond to a request for comment about its new focus on Pennsylvania and the risk to neighboring Republican seats.
https://x.com/RebeccaKKatz/status/1962845568889131038
