Owner of ‘Black Rifle Coffee’ Calls Customers “Racists” & “The Worst of American Society;” “I Hate” Them

When did American become a place where it was ok to try and get your political opposition to not be able to buy food, rent an apartment or even live?

This cancel culture has gone way too far, and now corporations, who we once thought were fighting that very cultural scourge appear to be leading the charge.

Have you ever bought ‘Black Rifle Coffee’?  Will you ever buy it again after reading this?

The Gateway Pundit <a href=”https://www.thegatewaypundit.com/2021/07/americas-coffee-owner-popular-black-rifle-coffee-calls-customers-racists-worst-american-society-hate/”>reported</a>:

<em>The founder of Black Rifle Coffee, the ‘America first’ alternative coffee company that received an endorsement from Trump in 2017 and sponsors conservative media outlets like The Daily Wire and BlazeTV, had extremely <a href=”https://twitter.com/MrAndyNgo/status/1415931737411096577?s=03″ target=”_blank” rel=”noopener”>harsh words</a> for some of his customer base in a recent interview, <b>calling them “such a repugnant group of people,” among other things.</b></em>

<em>The company started in 2014 branding itself as pro-military, pro-firearm, pro-law enforcement, and ‘anti-hipster.’ All of which are popular views among the right – hence why the brand gained popularity in the conservative and MAGA movement in 2017. </em>

<em>Despite building the brand off of a very distinct message that is targeted at conservatives, the owner did not hold back when describing how he wanted to <b>“flush the toilet of” some of the customers that doubled their sales over the past 3 years. </b></em>

<em>In his <a href=”https://www.nytimes.com/2021/07/14/magazine/black-rifle-coffee-company.html” target=”_blank” rel=”noopener”>interview</a> with The <a href=”https://www.nytimes.com/” target=”_blank” rel=”noopener”>New York Times</a>, Evan Hafer decided to ‘roast’ some of their loyal customers by denouncing supporters of Kyle Rittenhouse and “racist Proud-Boyish people”. </em>

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<em>“You can’t let sections of your customers hijack your brand and say, ‘This is who you are, it’s like, no, no we define that.”</em>

<em><b>“It’s such a repugnant group of people. It’s like the worst of American society, and I got to flush the toilet of some of those people</b> that kind of hijacked portions of the brand.”</em>


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<em>Hafer seemed all too excited to finally get his 15 minutes of glorifying coverage from the neo-Marxists at the Times.</em>

<em>“The racism [expletive] really pisses me off. <strong>I hate racist, proud boy-ish people. Like, I’ll pay them to leave my customer base.</strong> <strong>I would gladly chop all of those people out of my [expletive] customer database and pay them to get the [expletive] out.”</strong></em>

<em>His responses prompted the reporter to gleefully ask him if Black Rifle Coffee would change their popular ‘Beyond Black’ Blend’s name to ‘Beyond Black Lives Matter,’ so they could easily “alienate the racists polluting it’s customer base.”</em>

<em>In short, <strong>Black Rifle Coffee just smeared its customers and sold out to the shameless NY Times so they could write a piece about bigot conservatives. ‘</strong></em>

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Imogen Morton

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The more I see of what’s going on in this country, the more I realize it would be a better world if Hitler had won WW2. Invaded America and rid us of the NIgger infestation. Diversity is NOT making America stronger. It is ripping the country to shreds.


To Mike- Your comment is ignorant and boorish. No one can help what color skin they have, and skin color does not determine brain power. Furthermore, Russia sent thousands of soldiers to the eastern towns of Germany during the last few months of WWII. Many young German women were raped by Russian soldiers, who had the guns. German citizens were not allowed to have guns. No 2nd Amendment there! So Russian soldiers got their jollies and raped however many German women they wanted and paid no consequences. My mom Anita was one of those raped in the town of Neuruppin (about 1 hour north of Berlin) and she was not even 17 when it happened. There was a movie made about this subject called “A Woman From Berlin”and it starred Nina Hoss. I saw it in 2010. To conclude: please do not complain about any race. God created all humans and He knows best.


Read your King James Version Bible as to why blacks are black color. Cain killed Able to steal his sacrifice & deceived Adam into believing it was his sacrifice. God cursed him & his race & turned them black, due to their deception. We see this every single day with blacks. Look at what they’ve done, setting up horrible criminals as hero’s to worship.

God just destroyed the largest George Floyd mural, by striking it with lightning. If that doesn’t tell the world something, then nothing will.

Like it or not, God stated he cursed them & their lineage.


Could you, please, cite the Scripture? Thanks in advance.

Sandra Lee Smith

That’s going to be tough, since he mishmashed so many of them into that assembly of error.

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They only people alive today are descendant from Noah’s family. The problems Blacks in America have is they bought into the lies of the Democrats and other “Leftist”. The result in the destruction of the family and prosperity. The Bolsheviks and NAZI tried the same things. The people promoting criminals, who died as a results of their own behavior, are those on the “Left”, and those promoting “We are victims of everything but our choices”.


You really dont believe the bible do you?

Sandra Lee Smith

I believe you’ve gotten your Sunday school stories a bit scrambled, & should re-read Genesis a few times to understand, what you truly do not know!


God clearly cursed you by withholding a lot of the brain cells you should have been allocated when you were created.


And if HItler had won that never would have happened to your Mom, and we would not have ever had Soviet Russia beyond WW2. The Germans would have successfully taken Russia and only the Russian women would have been raped. Skin color does not determine brain power??? Read up. On average as a race, blacks have lower IQ. Tell me what blacks have contributed to the world. What have they discovered, invented, created. European culture has given them all the benefits of life we ALL enjoy. I’m waiting. Tell me what they have contributed.


I’m still waiting Linde. What have blacks contributed to this country and to civilization?
Jazz and cRAP music. What else. Whites have given and shared so much. What have they done for us?


Linda …you are absolutely right. But … these horrible posts are by Leftists! They have people who scan the web, looking for conservative threads, and then post this vomit so that they can later quote it, and say, “See … conservatives are racists!” The owners of this site should just delete this garbage, along with the fake “I made zillions of dollars working from home after I sent my bank details to this nice man” posts.


Germans well deserved ALL that Russians did to them. EVERY .SINGLE. THING. For what they did to Russians, Russian Jews and Jews. And you are an ignorant fool who doesn’t know history and facts and just watching stupid soapy movies.

Cool Breeze

The right side won the war but they should of been sent home when slavery was ended.


Yes Cool Breeze. The country’s great ERROR. We should have respected them by sending them home. They would have never returned by canoe.


You are seeing what Hitler was doing in German in the US today. Learn some real history and where the NAZI got much of their ideology – from the “Left” in the US. This country was built on diversity and finding common ground. What we are dealing with today is the classic “Left” ideology of total conformity to those in control. Or in other words – basic slavery of the masses to those in control.

Fred Mertz

YOU are a democrat, hoping to discredit conservatives by pretending to be a conservative. But, we don’t say things like that, so your plan fails, miserably. Go tell Nancy and Chuck that you are a failure.


You’ve hit the nail on the head. The Left are not stupid, at least in the tactics they use against us. They get on conservative forums, post horrible racist and pro-Nazi stuff, which they then quote later to say, ‘See what these conservatives are like?’


You are a fool Freddy with his head up his ass. I am one of the most conservative Trump believer alive. If conservatives do not wake up in time, they may as well not wake up at all. When MLK Junior was killed I said we should have shot four more and taken a week off. Now we have Juneteenth. How God Damn Stupid that even our Republican politicians caved to this pandering. Next we will have a national holiday called George Floyd Day. A statue will be erected and it may be the only one that BLM (burn, loot, murder) does not tear down. If Americans continue to quiver at the idea of being called a racist, they will cede to the Black Power that increases day by day. You are not going to like it when they come for you, me, all of us.


Mike, you’re too dense to understand this, but what’s ripping the country apart is haters- and you’re clearly one of them! When “one Nation under God”- Who is the God of Love- becomes overwhelmed by haters like you instead of lovers of other people, we all go down! That’s what’s happening now. But, the good news is that love will prevail in the end, whether America does or not. You still have time to change your sad life.


And blacks don’t hate us at all. Grow up masterbater, I mean blaster. You may eventually realize how much they love you, as they are stealing everything you owned. I say owned because they will have already killed you.


Never used the coffee. Intended to try.. Not any longer. No one in my extended family will use this product after I’ve spoken to them.


Wow!! A Leftist lying for financial gain? He looks like a Biden.


2 words for him…Go Boke


ooops Go Broke


Hes done gone WOKE

Cool Breeze

I cannot even post what I want to say about these fucking losers.


The only place real bigots are found are on the “Left”. They are always following the “Do as I say, not as I do” routine. I suspect the company will go bankrupt if what is being reported is accurate. People get tired of being slandered and libeled, and those on the “Left” are always doing that to those they, the “Left”, disagree with.


No longer a customer here!!


I was a customer…no more.

Mark Gravitte

Who gives a shit! He can shove his coffee and any likeness thereof up his ass. The idiot realizes but doesn’t give a shit that there are thousands upon thousands of other consumable drinks to choose from. Sit on it and rotate loser! Regards, the American Patriots.


I also do not EVER drink that Seattle coffee. It leaves a liberal taste in my mouth. You know, like shit.


I’ll continue to buy without a doubt. I’m not seeing the issue. He’s tired of foolish people to the point that he doesn’t care if it decreases his customer base.


You are so special Melissa, you fucking fool. But you have the right to be an idiot.


To Fred. The people i hang out say it. You just can’t say it out loud in mixed company. Because whites cringe at being called a racist. But we are. Just like the blacks hate all whites. They are just waiting for BiDumb to give the orders to kill as many whites as possible. To set all white neighborhoods on fire. A great civil war is coming. And what makes it great is that blacks that survive it will be shipped to the great civilization in Africa.


There are only two types of people on the face of planet Earth, Good ones and bad ones and how they live up to it.


Exactly. Here’s what is true: racial/tribal diversity is not a strength. If you look at other countries — starting wtih Northern Ireland, where they’re all white Christians — going to the former Yugoslavia, where the white Christians (Roman Catholic and Orthodox) killed each other with glee, to Cyprus (Greeks and Turks), and on and on … you will see that the Leftist slogan ‘Diversity is Strength!” Is truly Orwellian.

But… this is the hand we have been dealt! We have to live together. And one of the points of these fake racists — who are actually Leftist ‘web warriors’ … is to drive Blacks and Asians and Hispanics into the Leftist camp, by making us look like Nazis.

alan heath

i have never bought it and sure in the hell won’t ever try it now,he is the worthless waste of space that should not be alowwed to sell his shit here.

Christina Robleto

Whoever wrote this article needs to review their article before they publish it, didn’t even take the time to remove the grammar marks off. Poorly written, I think they are twisting words to make conservatives look bad, a typical leftist tactic like the tactics they used on 1/6/21 to make conservatives & Trump supporters look like criminals when in fact it is the left which has committed grievous acts against the people of this country.


I don’t know that is was the left that had a sit-in at the capitol Christina. Because if it had been the left they would have destroyed every painting, every statue, every vase or other work of art. Then they would used gasoline to set fires throughout the building. They believe in total destruction of all things of white civilization.


This company and the ass hole that runs it are both dead to me.


I had at one time, when, during the pandemic, my brand was backlogged (Kicking Ass coffee), to try Black Rifle mostly due to its supposed conservative message. I never ordered due to its high price. Not sure if it is the type of coffee I might like but I darn sure would never order from a company with such a backstabbing phony at the helm.

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