Fox Corporation is teaming up again with U.S.VETS to fight veteran homelessness through its “Make Camo Your Cause” campaign, now in its sixth consecutive year. The effort runs through Veterans Day on Nov. 11.
Fox News Channel hosts and anchors will wear camouflage on air to draw attention to the cause and raise money for U.S.VETS, a nonprofit founded in 1993 that is now the largest organization directly working to house and support homeless veterans across the country. Fox is the founding media sponsor of the campaign.
Viewers can buy Fox News-branded camo gear — hats, T-shirts, mugs, duffel bags and more — through an online store, with proceeds supporting U.S.VETS’ work. The organization provides housing, counseling, career development and other services to help veterans and their families transition back into civilian life.
The campaign’s message is blunt: men and women who served the country should not end up sleeping on the streets they once defended. Over the past five years, the partnership has generated significant donations and expanded awareness of U.S.VETS’ mission.
“Make Camo Your Cause” branding will show up in on-screen graphics during Fox News broadcasts and across the network’s social media and digital platforms through Veterans Day.
