A fitness company in the United Kingdom came under fire for an advertisement they posted outside of a school, and the owner did NOT back down!
Skinnypigs Fitness placed a banner outside of a school announcing they offer more than “100 classes.” But that wasn’t the problem that rattled cages. It was that the ad featuring two figures, one heavier and another with a much slimmer silhouette, and an arrow pointing from the heavier one to the slimmer one with the words: “CAUTION: Skinnypigs will make you look better naked.”
— heather peacock (@heatherpea) October 17, 2017
Twitter exploded with women calling out Skinnypigs Fitness, including Heather Peacock tweeting:
“What element of totally inappropriate shall we say about this SkinnypigsUK?? Put up outside a school?! Come on!!”
Sarah Davy tweeting:
“That’s so shocking in so many ways. Negative body image, inappropriate location & a truly awful company name.”
Another Twitter user accused Skinnypigs of “purporting outdated and dangerous gender stereotypes.”
How did the Skinnypigs Fitness owner react?!
Skinnypigs Fitness owner Jonathan Hair was NOT on board with the attacks his business was getting. So he went on the defensive, tweeting from the Skinnypigs handle:
“You don’t even realise that modern feminism is so polluted with self loathing, man hating looms. We have equality now, it’s a good thing. While we are giving advice, stop being a feminazi, you are in the wrong side of history. You’ll see when you’re all growed up.”
Hair then directly attacked one of his critics twetting:
“Thanks for the input, you’d look far less stupid if you looked into what Skinnypigs is and has achieved if you did a little research.”
In another he added:
“Oooo a feminazi eh, I should have known with the glasses.”
Hair told another critic:
“Just another whiny feminazi who will end up bitter and alone with house full of cats (but thinks she can change the world by complaining).”
His responses fueled his opponents’ fire, with many launching more attacks about the perceived fat-shaming sign, and vowed to no longer give business to Skinnypigs.
Skinnypigs just lost all semblance of me as a customer. Felt like they maybe they were a troll acct. but NO, actual business. Read comments. https://t.co/8I5aej8qIh
— dr. steph d. (@peoplebeweird) October 18, 2017
Disgusting. Enjoyed my taster session with SkinnyPigs but won't be giving any money to a company that speaks like this. An embarrassment.
— Rach (@rachaelanniee) October 18, 2017
Enter Skinnypigs Fitness die-hards to the rescue!
In reply to all the hate bashing against the fitness center, their die-hard clients came to their favorite fitness center’s rescue by sharing their own weight-loss success stories.
— beverly price (@thebevlar_) October 18, 2017
One Twitter user wrote:
“Getting ready for Skinnypigs, a place [where] we support, encourage and empower each other.”
The Mirror Online spoke to Hair, who told the publication he had “nothing to be sorry for,” adding:
“It is open season on me at the moment. To be honest I wish I just ignored it.
I’m quite worried, I employ 50 people, 48 are women, they are ringing me crying thinking they might not have jobs. The people attacking us have no empathy. They don’t realize there are real world repercussions, this is people’s livelihood.
All the hate I was getting, people calling me sexist. I just replied that, over the last seven years, I have helped over 100 women feel better in their own skins, what have you done? I felt like my back was against the wall. It was an online lynch mob. People were just throwing out adjectives.”
Hair also pointed out that his words weren’t as harsh as the attacks on him saying:
“Everything I said was tongue-in-cheek and I got a lot worse than what I gave by a country mile.”