American Ranchers Take Stand Over Synthetic ‘Meat’ Label

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American cattlemen are preparing for battle to maintain the integrity of the term “meat” from producers of synthetic, cell-based beef alternatives.

“It’s a red line. It isn’t right that these factory-made products should be able to market and sell their products off the backs of the cattleman,” Justin Tupper, President of the United States Cattlemen’s Association warned Americans.

“We are talking about chemical-laced cell-cultured products that can in some ways simulate meat, but they aren’t meat, and the American consumer needs to understand that,” added Mr. Tupper.

The synthetic meat industry has recently made its debut in the United States, as two producers were granted approval from the USDA to begin producing and offering their laboratory-grown chicken products for sale.

The Cattle Industry is taking a proactive approach to the potential labeling of their product, engaging in discussions with the USDA and preparing for possible litigation, having learned from past experiences of the Dairy Farmers. A final decision has yet to be announced.

“The milk industry really dropped the ball,” said Mr. Tupper. “They never believed that anyone would think that almond milk was actual milk, so they brushed it off at the time. Now there are hundreds of items with milk in the name but with no milk in the product, and it has really hurt the entire dairy industry.”

“In the same way that you can’t milk an almond, you can’t get meat from a lab, only an animal, and we are not going to allow them to use our name to promote their product.”

The demand for synthetic meat has been driven by corporate entities and government agencies working in collaboration with the environmental movement. This type of product is created by acquiring cells from animals, placing them in a warm, sterile environment such as a metal vat, and combining them with a solution of chemicals that encourages cell division at least once per day.

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In a 2021 interview with Technology Review, Bill Gates, an investor in Upside Foods – one of the two synthetic meat producers approved by the USDA – expressed his belief that meat alternatives are necessary for averting the potentially catastrophic climate events caused by greenhouse gasses.

Mr. Gates implored all well-off nations to completely transition away from living, breathing cows in order to safeguard our planet from “future harm.”

“All rich countries should move to 100% synthetic beef. You can get used to the taste difference, and the claim is they’re going to make it taste even better over time,” Mr. Gates told the interviewer. “Eventually that green premium is modest enough that you can sort of change the people or use regulation to totally shift demand. So for meat in the middle-income-and-above countries, I do think it’s possible.”

.It’s important to note that beef cattle production contributes only  a small fraction of the greenhouse gases that many environmentalists contend have had an adverse effect on the planet.

According to the U.S. Environmental Protection Agency, only two percent of total greenhouse gas emissions in the United States originate from beef cattle production, whereas energy production and transportation account for 54 percent combined.

The Italian Senate recently passed a bill, making Italy the first country to ban synthetic meat products. This decision was prompted by two million Italians signing a petition requesting a prohibition of these foods due to health concerns. Ettore Prandini, President of Coldiretti -the largest agricultural organization in Italy- declared this as a triumph for the people over corporate interests.

He commented that “the products under authorization processes are not equated with food, but rather pharmaceuticals”.

American ranchers have joined in voicing support for this decision.

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A United Nations report from April 2023 on the safety of cell-based food products identified 53 potential health hazards, such as the possibility of novel toxins, toxic metabolites or allergens being produced as a result of genomic instability.

Mr. Tupper is not advocating for a ban on synthetic foods, but rather for greater transparency. He is of the opinion that despite the extensive encouragement from corporate executives and governmental organizations to switch to meat alternatives, the American cow will remain a prominent figure in our society.

“The simple truth is that the taste of real beef cannot be replicated and, more importantly, when people discover the chemical storm that is actually in this product they are trying to pass off as meat, consumers are going to come to the conclusion that beef should come from a cow, not from a laboratory.”

“Our hopes are that the USDA will label this product for what it is, a cellular-based derivative of chemicals,” added Mr. Tupper.




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